About us

We’re an award-winning market leader in hearing protection and hearing care support.

For almost half a century, our independent family-run business has pushed boundaries in research and product development, to bring the very best hearing products to customers, professionals and industry.

Our story

In 1976 Jay Choudhry decided to go it alone, giving up his job in global electronics to repair hearing aids from his box room at home. He had a clear vision, to build an independent family-run business that served the hearing care industry, and delivered exceptional customer care.

Welcome to the world, Puretone.

To this day, ask anyone in Puretone how they see their customers and they’ll reply “one of the family”.

Decades later and now under the leadership of Jay’s son Baz, Puretone goes from strength to strength. An award-winning business that is now one of the UK’s premier manufacturers of high quality audiology, hearing protection, tinnitus and communication equipment. The company’s numerous awards include Best Accessory Provider for several years in the AIHHP awards.

Despite this growth, Puretone remains resolutely independent, family run, and true to its roots. Proud to support hearing professionals and patients alike and offering the very best professional and personal service, every time.

That commitment also extends to helping people hear across the world, through Puretone’s network of global hearing aid distributors, and through its support for a number of charities and good causes.


In 2004, our founder, Jay Choudhry was awarded the OBE by Her Majesty Queen Elizabeth II, for services to the Hearing Aid Industry and to Businesses in Kent.

The company has also been privileged to win many awards over the last 40 years, including Kent Exporter of the Year, Kent Business Personality of the Year (Jay Choudhry) and the prestigious Queen’s Award for Export Achievement. Puretone were also highly commended in the Chamber Awards 2004 for their excellent success in export markets, winning Export Business of the Year.

In 2007 Puretone was voted Business of the Year at the Medway Business Awards. Puretone have also been awarded ‘Best Accessory Provider’ on multiple occasions for the coveted AIHHP award, as voted by the AIHHP members.

Our Values

Our values articulate the spirit of our business; what makes us tick. They remind us daily that we are defined by our actions and our commitment to our customers.


striving for excellence in innovation, functionality and efficiency in our products


making sure we truly understand our customers, to anticipate and support their needs


always prepared to go the extra mile for our customers and distributors


able to respond quickly to new ideas, and to industry and customer expectations


the desire to do our best, to continuously move forward and enjoy what we do


always honest, trustworthy, ethical, and genuine

“Receiving my CENS ProFlex DX5 2 months ago has really changed my preference in ear protection. The sound of the CENS ProFlex is so clear and crisp it is incredible. They are an invaluable part of my shooting equipment because they allow me to have normal conversations with other contestants without removing them. They are also extremely comfortable to wear and I wouldn’t want to be without them now.”

Josh Bridges

Trade News

Inventis Triangle Portable Screening Audiometer

INVENTIS • Audiology equipment Triangle Portable Screening Audiometer is a lightweight, battery-operated screening audiometer which has the capabilities of automatic and manual pure-tone audiometry exams. Find out more here.

MusicPro Electronic Musicians Earplugs

MusicPro Electronic Musicians Earplugs. Professional hearing protection with adaptive noise-reduction technology that automatically adjusts to changing sound levels. Find out more here.

Heine Mini 3000 Fibre-Optic Otoscope

Heine Mini 3000 Fibre-Optic Otoscope with shock-proof, non-slip handle and XHl Xenon Halogen bulb. x3 magnification. Find out more here.

Examination and impression taking

We have everything you need for examination and impression taking from industry leading brands. To improve your hearing centre visit our Trade Shop here.

Puretone Professionals

Puretone Professionals is place for audiologists to access the trade shop, resources and the latest software. Explore this area here.

“One of the family”

As a family-run business, all our customers are family. To this day, ask anyone in Puretone how they see their customers and they’ll reply “one of the family”. Find out more about us here.

UK authorised distributor for Inventis

#DidYouKnow that we’re the UK authorised distributor for INVENTIS • Audiology equipment! Explore the Inventis range here.

Detax Addition Rapid

Detax Addition Rapid – General-purpose ear impression silicone with colour change for visual setting check, maximum detail reproduction and tear resistance. Find out more on our Trade Shop now.


Designed by an Otologist, the Earigator combines the functions of an otoscope and irrigation into one, providing the most advanced means of cerumen control. Find out more on our Trade Shop now.

Firefly DE550 Wireless Digital Video Otoscope

High Precision Wireless Digital Video Otoscope – Firefly DE550 is the industry’s first Wireless high precision digital video otoscope with image and video capture capabilities. Find out more on our Trade Shop now.