In 1976, disillusioned with working for
a large multi-national electronics firm, M. J. Choudhry - Jay to
his friends and customers (most of whom are his friends) - decided
to go it alone. From these humble beginnings, Puretone has
become one of the UK's premier manufacturers of quality hearing
aids, tinnitus devices and faceplate kits, with products being exported
to over 60 countries worldwide.
Onward And Upward...
In 1987, expansion forced the Tonbridge-based
company to move to larger premises in the historic town of Rochester,
where economic growth continued unabated. With help from his
son Baz, the company began to take shape. 1999 saw the opening
of a second building - devoted entirely to the manufacture of earmoulds
and custom shells - and in 2000 the original Rochester site was
expanded to twice its size to cope with the ever-increasing demand.
In 2006 Puretone further expanded their
product range by taking over the manufacturing
and development of Audimed tinnitus devices.
2006 was also the year that saw Puretone
secure exclusive distriubutorship of the
Hansaton range of hearing instruments in
the UK & Ireland. Expansion also continued
on the company’s website, with a secure
online ordering facility being introduced
both for retail and trade customers.
In April 2006, Puretone took over the manufacturing
and future development of the Audimed range
of tinnitus devices and ancillary products
from Audio Medical Devices Ltd. This included
the new range of digital tinnitus systems,
thereby ensuring the continuity of this
world-leading brand of tinnitus devices.
The combination of Puretone & Audimed
has established Puretone as Europe's leading
manufacturer and exporter of tinnitus relief
We Have The Technology...
Always at the forefront of technological
breakthroughs, Puretone manufacture what is possibly the smallest
hearing instrument in the world today - the Ultra CIC 2010. A
complete range of hearing instruments are manufactured at the Rochester
facility by a select team of dedicated professionals, including
100% digital custom-made systems such as
TrimTech Digital and DAC4 Digital, as well
as the MM range of digital tinnitus devices.
Rockin’ All Over The World...
Puretone have been one of the key players
in the technological revolution that is In-Ear-Monitoring, supplying
custom-made devices for legendary performers such as David Bowie,
Meatloaf, Lulu, George Michael , Rod Stewart and many others. Francis
Rossi, singer and guitarist with Status Quo said “...(Puretone
Micro Monitors) not only protect our hearing, but allow us to do
what we do best - putting 100% effort into our music”. Puretone
earpieces are also used extensively by TV
presenters, sound engineers and the police
And The Winner Is...
Puretone has been
privileged to win many awards over the last
30 years, including Kent Exporter of the
Year (1995), Kent Business Personality of
the Year (Jay Choudhry - 1995) and in 1996,
the prestigious Queen’s Award for Export
Achievement. In 2006, Puretone achieved
the Investor In People standard. In 2007
Puretone was named Best Accessories Supplier
at the AIHHP awards, and also won the Medway
Business Award for the Best Company.
Medway Company Of The Year 2007
Puretone were very proud
to win the award for Medway Company
Of The Year 2007 at the Medway Business
the top prize of Business Of The Year 2007
at The 23rd annual Medway Business Awards
in November 2007. The
top prize was presented to Puretone by local
MP Paul Clark and Radio Kent DJ Barbara
Sturgeon at a gala presentation featuring
other top businesses in the Medway Area.
Best Accessories Supplier - AIHHP Awards 2007, 2008, 2009, 2010, 2011 & 2012
Puretone were honoured to
collect an award at the first annual AIHHP awards dinner
in October 2007. Puretone was named the Best Accessories
Provider for 2007, recognising the company as the UK’s
leading supplier of hearing aid accessories. The
award was collected by Puretone Sales Manager, Deke
Frickey, at a gala dinner hosted by AIHHP, and attended
by representatives from many of the industry’s
Baz Choudhry, Managing Director
of Puretone said, “Over the last few years we have worked
hard to establish ourselves as the UK’s leading supplier
of accessories. It is a true honour to be recognised
by the people we serve.”
In October 2008, Puretone
retained the award, further recognising
the company as the UK's best supplier of
hearing aid accessories.
In October 2010, Puretone
won the award for a fourth year, making them
the only company to win the same award four
In October 2011, Puretone
won the award for a fifth year!
In October 2012, Puretone
win the award for a sixth year in a row!
The Chamber Awards 2004
Puretone were highly commended in the Chamber Awards 2004. Certificates and prizes were presented in Guildford where winners had a chance to meet and network with other successful businesses. This award celebrates the success of UK businesses overseas. Puretone
were commended for their excellent success
in export markets, and praised for having
a clear strategy in how to develop overseas