About us

We’re an award-winning market leader in hearing protection and hearing care support.

For half a century, our independent family-run business has pushed boundaries in research and product development, to bring the very best hearing products to customers, professionals and industry.

Our story

In 1976 Jay Choudhry decided to go it alone, giving up his job in global electronics to repair hearing aids from his box room at home. He had a clear vision, to build an independent family-run business that served the hearing care industry, and delivered exceptional customer care.

Welcome to the world, Puretone.

To this day, ask anyone in Puretone how they see their customers and they’ll reply “one of the family”.

Decades later and now under the leadership of Jay’s son Baz, Puretone goes from strength to strength. An award-winning business that is now one of the UK’s premier manufacturers of high quality audiology, hearing protection, tinnitus and communication equipment. The company’s numerous awards include Best Accessory Provider for several years in the AIHHP awards.

Despite this growth, Puretone remains resolutely independent, family run, and true to its roots. Proud to support hearing professionals and patients alike and offering the very best professional and personal service, every time.

That commitment also extends to helping people hear across the world, through Puretone’s network of global hearing aid distributors, and through its support for a number of charities and good causes.

Our Values

Our values articulate the spirit of our business; what makes us tick. They remind us daily that we are defined by our actions and our commitment to our customers.

Performance striving for excellence in innovation, functionality and efficiency in our products

Empathy making sure we truly understand our customers, to anticipate and support their needs

Dedication always prepared to go the extra mile for our customers and distributors

Agility able to respond quickly to new ideas, and to industry and customer expectations

Passion the desire to do our best, to continuously move forward and enjoy what we do

Integrity always honest, trustworthy, ethical, and genuine

“Receiving my CENS ProFlex DX5 2 months ago has really changed my preference in ear protection. The sound of the CENS ProFlex is so clear and crisp it is incredible. They are an invaluable part of my shooting equipment because they allow me to have normal conversations with other contestants without removing them. They are also extremely comfortable to wear and I wouldn’t want to be without them now.”

Josh Bridges

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